As I sit here watching the 17 hour Super Bowl pre-game show, it's pretty clear that marketers still believe in traditional advertising. NBC (finally) sold out their Super Bowl ad spots and set a new record for advertising revenue at $206 million.
However, I think we'll notice that throughout the game that new media, social networks and search have permeated almost all major campaigns. Whether it be involving consumers in the creation of an ad like Doritos, integrating a Facebook experience like CareerBuilder, showing the outtakes of a commercial like E*Trade, or integrating search keywords with the media effort (70% of advertisers did this year), you probably noticed the new world of marketing in its tween years.
Now the question: is your organization leveraging best practices for integrating efforts across all marketing channels? If not, we're to help.
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