Ad Age has announced their candidates for "marketers of the year," which, as you can expect as long as the title of their magazine is Ad Age, has several big names who advertise a lot. But there are surprising political and viral marketing leaders as well.
The nominees are:
Take a look at these Ad Age videos. Learning from the masters is a low-cost, effective way to strengthen your own advertising and marketing. In terms of next generation, conversational marketing, pay particular attention to Zappos and Obama. Zappos generates up to 75% of their revenue on repeat business and has focused almost exclusively on delivering a "wow" customer experience vs. investing in traditional advertising. Obama has taken grass roots, viral, word-of-mouth marketing to new levels in the political realm.
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