Since its inception in late 2007, Mythology has sought to help organizations build belief in their business. We believe marketing is at its core a "belief management" discipline. What your own team members believe about yourself, and what customers and prospects believe about you, determine your true brand.
One thing we've noticed is that there is a lot of anxiety out there about how to generate better results in marketing. CEO's are finally demanding more insight into what they're getting out of their marketing budgets. Marketers are anxious about all the new social media tools and how to move forward.
That's why we have partnered with our web services and digital marketing partner WELD to launch Empowered Marketing. This approach to marketing gets back to basics with the Ten Pillars of Empowered Marketing, a set of assessment and planning milestones that calm the nerves and open the possibilities for marketers.
Check out the Empowered Marketing site and watch the videos explaining this unique, yet powerful, approach to marketing planning and execution. With Mythology's strategic research, planning and management services, and WELD's advanced web presence, digital content and search engine expertise, we are well-positioned to empower you to reach the next level of performance with your marketing.